Conversations with Ocala’s Equestrian Women: Joan Pletcher

Real Estate Broker
Joan Pletcher Real Estate Network

With more than $155,000,000 in Ocala real estate listings, including Ocala luxury estates, Ocala land, and Ocala horse farms, Joan Pletcher is known throughout Marion County as a trusted expert in the real estate industry.

“Buying or selling real estate is one of the most important decisions a person makes in their life. It is not a job with me. It is what I love to do with my life! ” Joan reveals. “Being a part of helping friends, customers and clients realize their real estate goals, whether it is buying or selling their home, equestrian property or finding the right land, it is a genuine bond that you earn by putting their needs and desires first and seeing their happiness, realizing they have made the right decision.”

Joan credits her love of equestrian living to her exposure to horses at an early age. 

“My first horse was a Shetland pony, then I graduated to quarter horses—breaking, training and showing halter, pleasure, reining, barrels and cutting,” she explains. “I never had a groom, so my horses depended upon me for their feeding and care.”

Joan credits her parents for instilling good values and teaching her how to chart her success.

“My mother and father were my main mentors and role models,” Joan shares. “I learned that where there is a will, there is a right way to accomplish it and if it is worth doing, it is worth doing it right the first time. I was so lucky to be born into a Christian family where my parents taught me what integrity was, the love for life, family, friends and horses. Integrity is doing the right thing even when no one is watching.”   

She explains that her family was in real estate development.

“I grew up loving land and learning how to take care of it,” she recalls. “I watched my father take his customers’ description of the type of home they wanted. Then he would go to the drawing board, put their wish list on paper and make it happen.”

That passion for one’s life work is something Joan has found to be the key to success.

“Anyone who aspires to be a leader must love what they do,” she asserts. “If someone aspires to be a leader in service, the people closest to them need to understand the time, talent and emotion not only comes from you as an individual but your family and co-workers as well. I am extremely fortunate in having a great husband, JJ, and the incredible team of Bonnie Kash and Francis Galvez who support me and understand the sacrifice it takes to be a leader in our community.”

She loves this community and has felt that love returned to her over her many years in service to it.

“The natural beauty of the area with its rich tradition of equine-centered activities makes Ocala a place you just want to call home—the land, rolling hills, live oak trees, our greenway and trails and seeing horses grazing on green pastures as you drive by,” she offers, enthusiastically adding that her favorite part is “The people! They are warm, friendly, and have a smile when you meet them. But most of all, the wonderful customers and clients that I have worked with over the last 49 years, that I have learned so much from. Helping them find the right home, property or horse has helped make me who I am today.”

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